Watson-Marlow Pumps Group, the market leader in positive displacement pump technology, has re-launched its UK website as part of a significant investment its global online presence.

A key objective of the re-launch is to provide both new and existing customers with access to sector-oriented application information and an easier route to correct product selection. 

Developed in response to extensive online user trials and cutting-edge usability research, will also provide a much clearer picture of the solutions now available from the company's six individual businesses.

The structure and navigation of the new site are clearly focused towards the customer - whether they are clear what they are looking for, or if help and support is needed. Clear signposting is provided to support queries regarding specific applications or pump and tubing selection. Content is written and organised in such a way that users will be able to find solutions to their particular process challenges with greater ease and relevance. 

Mike Sullivan, Group Marketing Manager of Watson-Marlow, comments: "It is of paramount importance that our website provides our existing and prospective customers valuable, relevant and easily-retrievable information. We are committed to a process of continuous development of our customer communications platforms - and the launch of the new site is a very significant part of this activity."

Much of the previous site's content has been completely over-hauled, giving web-users a more direct and easier route to a wealth of valuable material including product information, applications case studies, advice on pump and tubing selection, as well all the latest company news. The site also benefits from a significant ‘downloads' section which provides users with easy access to product literature, data sheets and useful supporting information.

Watson-Marlow Pumps Group's global ‘.com' site was launched earlier this year.

Visit the new Watson-Marlow website www.Watson-Marlow.co.uk