Oxford Gene Technology (OGT), The Molecular Genetics Company, has announced that it has expanded its direct sales of Cytocell Fluorescence In Situ Hybridisation (FISH) products to include the Asia-Pacific (APAC) region.

OGT will provide customers in Singapore, Malaysia, Vietnam, Australia, and New Zealand with enhanced local sales and support services via established affiliates of Sysmex Corporation, as well as via continued collaboration with existing distributors. The move follows the successful introduction of selling via a number of European Sysmex affiliates earlier this year.

OGT’s Cytocell brand is well-known for providing the widest range of high-quality, reliable, and cost-effective FISH probes on the market, as well as excellent customer support, service, and expertise. To grow and maintain its renowned exceptional customer support services on a global scale, OGT is also delivering extensive training programmes across the portfolio for Sysmex staff in EMEA and APAC.

In addition to the expansion into APAC, OGT is increasing its global logistics cooperation with Sysmex, providing customers with extra levels of support and convenience. The company has recently opened a new Cytocell customer service and distribution centre, initially for customers in the USA, located in Lincolnshire, IL, at the Sysmex America, Inc. (SAI) Headquarters. By working closely with SAI, OGT will be able to deliver extended ordering and shipping hours, and plans to establish a Singapore distribution centre to serve customers in APAC in the future.

Spencer Howell, Executive VP Sales at OGT, remarked, “Building on the successes of previous initiatives to establish direct sales through Sysmex affiliates, which have provided many benefits to customers in Poland, Czechia, Slovakia, France, Belgium, Switzerland and Luxembourg, we are now focusing on APAC where we see enormous growth potential. With increased local support and activity, backed by larger Sysmex affiliate organisations, we will increase our visibility, deliver growth, and be able to better realise the opportunities. The expanding cooperation with Sysmex delivers the benefits of being part of a larger organisation to our customers, providing them with enhanced local service and support, something we are committed to continue developing”.

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