Innovative Horibaville virtual town showcases HORIBA Medical analysers in action 

HORIBA UK Ltd, Medical Division, has launched online its new innovative information resource on clinical diagnostics. As a web-based, interactive town, Horibaville allows visitors to tour and visit different locations to discover more about HORIBA’s services, product portfolio and also gain ready access to scientific posters, papers and case-studies. 

Navigation moves a Horibaville ‘fun bus’ along a virtual road where different ‘hotspots’, including large and small hospitals, clinics, a veterinary surgery and university, can be stopped at. Visitors can then ‘enter’ to find out more information on HORIBA’s haematology and clinical chemistry products and their numerous applications within these various settings. 

Developed with HORIBA’s company motto, ‘Joy and Fun’ firmly in mind, Horibaville presents the company in a completely fresh, innovative and engaging way. This new web resource has been optimised to run on PC, touch-screen and also iPad, thus creating a highly accessible information platform. 

Horibaville allows access to a variety of materials including brochures, video, case-studies and scientific posters which can be viewed directly on the site or accessed later via email. The focus is on solutions as well as products, demonstrating how HORIBA Medical answers the needs of real-life situations.

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