After the postponement to the fall, there are now increasing signs for a success of analytica in October.

The number of exhibitors has currently almost reached the level of the previous event. Most recently, the Bavarian State Government has cleared the way for analytica: From September 01 onwards, trade fairs may again be held in Bavaria. To this end, the government has adopted a protection and hygiene concept, which analytica is now implementing.

Not quite four months before the next trade fair (October 19 to 22), analytica is recording growth in particular from European countries that have already been well represented, such as France (area bookings up by 8%), Austria (up by 10%) and Italy (up by 22%). Switzerland likewise continues to be one of the most strongly present exhibitor countries.

In total, almost as many exhibitors have registered by now as did back in 2018 – at that time, there were 1168 exhibitors. This proves that companies and partners of analytica continue to support the COVID-19-related postponement from the March date to the fall.

Protection and hygiene concept

In addition, on June 23 the Bavarian State Government created the legal requirements for analytica: From September 01 onwards, trade fairs may again be held in Bavaria. To this end, the state government has adopted a protection and hygiene concept for the trade fair and congress business. This provides safety for exhibitors, visitors and service providers, but at the same time leaves all participants with a maximum of freedom.

The guidelines are similar to the rules that currently apply in public life, and are based on three cornerstones: Distance requirement, hygiene, and traceability of the participants. Hygiene measures include, among other things, more closely timed cleaning cycles and installation of sufficient numbers of disinfectant dispensers for all the participants. As for a possible requirement to wear mouth and nose covers: In September, before the start of the autumnal fairs, the government will ascertain once more whether this is really necessary. In any case, however, the mouth and nose cover may be removed when talking to customers at tables—a similar regulation also applies in the catering trade. “This is the current state of affairs,” emphasizes Dr. Reinhard Pfeiffer, Deputy Chairman of the Executive Board of Messe München: “However, we hope that there will be further easing in the course of a continued favorable course of the pandemic.”

analytica can support economic recovery

The recent abrogation of travel restrictions is giving the trade fair additional impetus. Positive signals were also received from the recent meeting of the exhibitor advisory board. Dr. Pfeiffer is therefore optimistic about the event: “We are pleased that even in these difficult times our customers continue to rely on analytica as the most important platform for laboratory innovations. In Q4, there may be a significant economic upturn if investments are made up for that have not been made recently. analytica can support this process sustainably.”

Exhibitors at analytica emphasize the importance of the autumnal trade fair for overcoming the economic doldrums: “Despite alternative formats and possibilities, analytica remains indispensable as a distribution channel for us. We are looking forward to presenting our innovations live in fall, and to resuming direct exchange with our customers,” says Dr. Jürgen Blumm, Managing Director of Netzsch Gerätebau GmbH.

Exchange of knowledge on coronavirus

However, the world’s leading trade fair for laboratory technology, analysis and biotechnology is doing more than just setting economic beacons in the current stagnation, as Siegbert Holtermüller, chairman of the analytica exhibitor advisory board and Head of Sales Life Sciences at Olympus, emphasizes: “analytica is the meeting place for top experts from analysis, quality control and life sciences. This year, in addition the exchange of knowledge about the coronavirus will play an important role. For months, exhibitors and visitors of analytica have been making enormous contributions to the fight against the COVID-19 epidemic with their innovations and know-how.”

The trade fair supports this exchange of knowledge with an extensive supporting program. “All the events that we had prepared for the March date are now going to take place on the new date—enriched with sessions dealing with the current situation regarding the coronavirus,” announces analytica Exhibition Director Susanne Grödl. “Thus, analytica 2020 will once again be the most comprehensive meeting place for the laboratory industry worldwide.”

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