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Oxford Instruments Magnetic Resonance announces the European launch of the AffirmoEX at Analytica

The AffirmoEX Benchtop EMR from Oxford InstrumentsOxford Instruments, the supplier of Nuclear Magnetic Resonance (NMR) solutions for QA laboratories in the food, agricultural, healthcare, polymer and energy sectors, announce the European launch of the AffirmoEXTM Electron Magnetic Resonance (EMR) system Analytica in Munich, April 17-20th.

Oxford Instruments Magnetic Resonance is looking forward to Analytica in Munich as the venue for the European launch of the AffirmoEX. With applications in the foods sector, it is the natural complement to Oxford Instruments' well-established MQC nuclear magnetic resonance systems. It will also provide the perfect solution to the academic market place where the EMR technique has become under-used due to the obsolescence of existing instrumentation, and the (until now) prohibitively high cost of buying a new instrument.

Having successfully launched this important addition to its range of benchtop instrumentation at Pittcon 2012 in Orlando, Oxford Instruments' Product Marketing Manager, John Paul Cerroti, commented: "The biannual Analytica meeting is Europe's premier instrumentation show and is the natural venue to attract many key decision makers." Continuing, he said "we are delighted at the enthusiastic response to the introduction of the AffirmoEX at Pittcon. It is clear that benchtop EMR has an important role to play in giving our customers better insight into their products and processes."

A number of academics visited Oxford Instruments' Pittcon booth and their reaction indicated that the capabilities of the AffirmoEX and its positioning for the teaching environment are spot on. There was plenty of excitement at the possibilities of re-introducing electron magnetic resonance to the undergraduate chemistry curriculum.

The AffirmoEX will make its European debut at Analytica, Europe's premier biannual science event. analytica 2012 will focus on innovative and applied product and system solutions for the entire laboratory whether in science, research or industry. The Oxford Instruments stand is in Hall A2, #133/232.

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