Interactive media for targeted and fast information access

As part of its promise to provide world-class service, Olympus has enhanced its website to guarantee comprehensive, accessible and tailored support for all customers. Based on extensive market research and customer feedback, Olympus completely redesigned its website for life science microscopy. It now offers customers an interactive resource, enabling them to navigate in an application-focused manner towards the products and services that are best suited for their individual requirements. Along with the user-focused website, Olympus is currently initiating the inclusion of QR codes on new products. This user-orientated idea will enable customers to rapidly access product resources on-site and with ease, direct to their mobile smartphones or tablet computers.

Recent market research carried out by Olympus has identified that service quality is one of the most important things to microscopy customers. Furthermore, the respondents particularly valued Olympus’ dedication to competent pre- and post-sale consultation; supportive and insightful training programmes and individual/tailor-made solutions. Building on this exceptional level of service, Olympus has redesigned its website to provide users with a new application-orientated interface into its portfolio of modular life science microscope systems. This allows customers to quickly and reliably identify the optimal combination of Olympus products and services to meet the needs of their application.

As part of the new website design, Olympus provides tailored product searching. This can be easily achieved via the ‘System Selector’, an application-driven access point for the discovery of complete microscopy solutions, or via the ‘Components Selector’ for custom navigation through the full range of microscopy components and accessories available. The latter also highlights alternate product options and offers explanations based on application requirements, thereby enabling users to make well-informed decisions. Furthermore, the new website also features an online ‘Media Centre’, containing substantial background information on each product area and microscopy in general, providing an invaluable, informative resource.

In the near future, Olympus will further extend its dedication to customer service with the inclusion of QR codes on all new microscope systems, beginning with the IX3 next generation range of inverted microscopes in November 2012. This novel addition will allow users to access a wealth of information including product guides, frequently-asked-questions and contact details, directly via their smartphones and tablet computers. Such convenience and ease-of-access will provide complete and immediate on-site support to users, long after any print materials may have been removed from site or lost.

Gunnar Schröder, General Manager of the Micro Imaging Solutions Division at Olympus Europa, commented: “Olympus works collaboratively with customers to help them develop the best system to meet their needs. Our commitment as partner for research starts at the very first touch point and implies that we offer tools that allow customers to easily identify exactly those microscope systems particularly relevant for their application within our complete portfolio.”

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