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Memmert opens first subsidiary in Shanghai
The foundation of the first Memmert subsidiary represents a further significant milestone in the company history of the German-based manufacturer of temperature control appliances. On the occasion of the analytica Shanghai in September, the official introduction of the team around General Manager Xin Yin Mu will take place, an engineer with many years of sales experience, gathered in the Chinese subsidiary of a large German corporate group.
The staff will expand the subsidiary from Shanghai, taking care of the entire Chinese market. Apart from supporting local dealers, it will run product training courses and be available for on-site service and repair work. "The Chinese market offers us considerable opportunities for growth", believes managing director Christiane Riefler-Karpa. "The first Memmert subsidiary in China also underlines the development of our strategy always to maintain close contact with our customers. How could this be better achieved than with highly educated employees who are familiar with the culture, language and conventions of their fellow countrymen"