New website increases accessibility to leading-edge product range and latest information

As advocates for the genomics age, Integrated DNA Technologies (IDT), has launched a new version of its website designed to enhance support to researchers across the globe. The updated website features easy-to-find product information arranged by application and fast navigation - saving valuable time and putting the most up-to-date genomics information at researcher’s fingertips.

A robust search function delivers rapid location of desired information and the site boasts easy access from any device - enabling researchers to quickly get to the resources they require, when and where they need it. In addition, IDT’s popular and informative DECODED online newsletter section has been refreshed, providing detailed and comprehensive technical resources at user’s fingertips.

Kristina Christensen, Director of Brand and Creative at IDT commented; “We set out to redesign our site in order to ensure the most relevant information and highest quality range of customizable and verifiable products are at genomics researchers’ fingertips. As an advocate for the genomics age, we at IDT want to enable researchers to spend their valuable time on discovery and research, rather than searching for products or information. With the update to our website, we endeavor to guide, optimize, and enrich their experience from start to finish”.

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