Reinnervate, the emerging global leader in the rapidly growing 3D cell culture market, is delighted to announce it has signed agreements with seven new European distributors for the non-exclusive distribution of alvetex^®, its breakthrough 3D cell culture technology.

These agreements mark a significant expansion of reinnervate's distribution network. Under the terms of the new agreements, alvetex^® will be distributed and sold under the reinnervate brand by leading regional distributors of life sciences research products -  Generon (UK), Biozol GmbH (Germany), Chemie Brunschwig AG (Switzerland), THP Medical Products (Austria), In Vitro AS (Denmark), Euroclone (Italy) and Bio Connect (the Benelux region). 

Following the recent expansion of reinnervate's distribution network in Asia and Australia the appointment of these new distributors further increases the company's global reach, enabling more researchers to directly access the multi award winning alvetex^® 3D technology platform .  

Richard Rowling, Commercial Director of reinnervate, commented: "The limitations of traditional cell culture techniques to generate biologically-relevant in vitro models are well documented.  Alvetex^® 3D cell culture products help to overcome these limitations and the expansion of our European sales footprint is an important step towards our goal of making it easy for customers in every country to access alvetex products, services and support." 

Researchers wishing to purchase alvetex^® can do via the reinnervate web portal at http://www.reinnervate.com/alvetex/order

About alvetex^® 

Alvetex^® is a unique polystyrene material that provides a robust and inert scaffold for cells to grow and form complex 3D structures in the laboratory, mimicking the normal growth and formation of tissues in the body. Reinnervate has extensively tested and validated alvetex^® with a large number of cell types, including liver, skin, cancer and stem cells, all of which have important applications in basic research into cell development, disease modelling and drug safety screening.

Alvetex^® has been launched globally in several formats: a 12-well culture plate, 6-well and 12-well inserts and a deep petri dish. These formats provide researchers with an exceptional degree of versatility in how they choose to construct different 3D cell culture models. Through enabling alternative applications, such as long-term 3D cell culture over several weeks, 3D cell growth at air/liquid interface and 3D cell growth with different media constituents, to be performed simply and routinely, reinnervate continues to make genuine 3D cell culture a reality for researchers today.

Alvetex^® was named among the winners of The Scientist magazine's "Top 10 Life Science Innovations of 2010" and was selected among the most technologically significant of 2010 in the 49th Annual R&D100 Awards.

See the company video - www.reinnervate.com/company-video