Hosted at Magna Science Centre in Rotherham, 600 people attended making it the biggest outside of London in its history. The event has already received rave reviews from the many customers, suppliers and staff that attended and has been hailed as "the highpoint of the UK Laboratory exhibition circuit" 

The Marketing Director for Fisher Scientific Northern Europe commented ‘I am extremely proud of this year's Science World event and the positive impression that it has made on our customers, suppliers and members of the wider Fisher Scientific UK team. All the leads and positivity that were generated will have a very real effect on our sales for the rest of the year and beyond'

The event this year also played host to the official launch of the Fisher Scientific e-commerce iPhone app, which was well received by a group of 50 customer and media VIPs.

Over 80 key suppliers exhibited on the day along with world-class presentations from Professor Richard Dawkins and Baroness Susan Greenfield.  Also, this year the event pioneered the use of social networking sites Facebook and Twitter to develop audience relations and capture comments. A small selection of tweets from some 400 followers of @ScienceWorld include: 

@Massie68 FANTASTIC show !! A great showcase of top suppliers and products. Great talk from Baroness Greenfield. Looking frwd to 2012 !

@jojeory  had a fab day!! yummy lunch too, thank you for inviting me to the app launch :-) more games to participate in next time!!

@GavW Great show today guys. Many thanks. Looking forward to next years show! #sci11

To read more about the highlights of Science World 2011 and to pre-register for next year's event please visit www.fisher.co.uk/events