Veeva Systems has unveiled Veeva iRep, the pharmaceutical industry's first complete customer relationship management (CRM) and closed loop marketing (CLM) solution built exclusively for the iPad. The new solution leverages the best of the iPad to drive efficiency through elegant CRM functionality, effectiveness via dynamic presentation of HTML5 content, and enhanced customer relationships with mobile internet connectivity. The company announced the solution to the media and customers this morning at the Four Seasons Hotel in Philadelphia along with its partners Apple, Accenture, Cognizant, HighPoint Solutions, Intouch Solutions, Mavens Consulting, and salesforce.com. 

A significant number of global pharmaceutical and biotech companies have already started using the iPad in their sales and marketing organizations, citing its ideal size, long battery life, instant-on, and ease of use. Over the next few months, executives at five leading pharmaceutical organizations in the United States and Europe will hand out thousands of iPads installed with Veeva iRep to create competitive advantage in the market. 

"The iPad arrived just in time for pharma," said Matt Wallach, chief strategy officer at Veeva Systems. "Reps are under pressure to represent more products against more competition while physicians give them less face time to do so. iRep allows them to be more efficient, more effective, and more connected. The real-time rep has truly arrived." 

By combining CRM and CLM functionality on the iPad, Veeva iRep opens new possibilities for pharmaceutical companies. In addition to Veeva's market-leading CRM functionality, iRep includes a sophisticated content viewer that enables users to quickly present e-detail materials, deliver interactive presentations, and show visual data and video content on the iPad's beautiful screen. Plus, company representatives will be always connected to the internet, giving them real-time access to additional resources to further enhance customer interactions. 

Veeva is partnering on the launch with Intouch Solutions, a leading interactive pharmaceutical marketing agency. As the inaugural Veeva Web Content Provider, Intouch Solutions will be providing custom creative content for iRep customers, including copy, visuals, video, and other interactive components. "We are excited to work with Veeva on the launch of iRep, which we believe will be the perfect platform for us to deliver compelling content," said Faruk Capan, CEO of Intouch Solutions. "Our customers are excited to leverage HTML5 and other dynamic technologies on a device that is nothing short of amazing." 

"It is now abundantly clear that everyone loves the iPad, from pharma end users to the CFO to physicians themselves," explained Peter Gassner, CEO of Veeva Systems. "Designed specifically to take advantage of the iPad's most remarkable aspects, iRep is a strategic solution for our customers and Veeva will invest heavily to guarantee their success." 

Veeva iRep will be available in February 2011, for more information visit our website.