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Panasonic Biomedical Sales Europe BV Created to Reflect Panasonic’s Expanded Healthcare Offering

publication date: Apr 11, 2012
author/source: Phoenix MarCom Ltd
Panasonic Biomedical Sales EuropePanasonic today announced the creation of a new business: Panasonic Biomedical Sales Europe BV (PHCBEU). The new organisation sees SANYO E&E Europe BV re-brand as PHCBEU and continues to offer a wide range of biomedical products, such as ULT freezers, incubators, medical refrigerators and cell processing systems, under the newly created brand.

All products produced by PHCBEU will be manufactured in the same factories as in the past. However, from this date PHCBEU will provide services and support to customers of previously branded SANYO products, both in and outside of the warranty period.

This change follows Panasonic's full acquisition of SANYO in 2011 and the creation of Panasonic Healthcare Company Europe (PHCEU) in January 2012. This acquisition reflects its expanded healthcare offering.  PHCBEU will be positioned within PHCEU; which has an expertise in the manufacture, supply and service of laboratory equipment, hearing instruments, dental equipment, ultrasound diagnosis systems, medical monitors and robotic products. 

"The creation of PHCBEU signifies our strengthened healthcare proposition. By integrating the businesses and facilitating shared expertise we are even better positioned to offer our existing and prospective customers a bigger and better product range. In addition, we are confident that we have a stronger foundation for future business growth in Europe, in the medical industry," said Hans Brok, Deputy Managing Director of PHCBEU.

"We want to assure all former customers of SANYO that we will continue to support their products within and outside of the warranty period. In addition, they will now have the opportunity to have consultancy on, and access to, a wider range of technologies in this sector, as a result of the creation of PHCBEU," concluded Brok.

About Panasonic Biomedical Sales Europe BV  (PHCBEU)

Panasonic Biomedical Sales Europe BV (PHCBEU), formerly SANYO E&E Europe BV, is dedicated to life science solutions based on end-user needs. Its biomedical products include an array of laboratory equipment featuring industry-leading technology, controls, construction and performance. Product lines include V.I.P. ultra-low temperature freezers, cryogenic freezers, pharmaceutical and medical refrigerators, cell culture incubators, plant growth chambers, and portable autoclaves.

Headquartered in the Netherlands, PHCBEU has sales and service organisations in the UK, France and the Netherlands and manages sales, marketing, logistics and technical service for Panasonic laboratory products throughout Europe. PHCBEU is part of the Panasonic Healthcare Company Europe.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (€ 79 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges.

For more information on the company and the Panasonic brand, visit the company's website at

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